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Design & Creative Direction. Design & Creative Direction
BIO

Alexander S. Bomok ⎯ Originally from the UK, with Ukrainian heritage. I am currently living in Berkeley, California.

I'm a creative director and designer with 15+ years of experience working at prestigious design studios, agencies, and in-house teams in London, San Francisco, New York, and Berlin. Throughout my career, I've had the opportunity to collaborate with a global clientele spanning architecture, beauty, consumer products, and fashion.

My focus is tailored brand identities, curated digital products, and meaningful campaign experiences that create impact and results. I’m also passionate about supporting innovation, and entrepreneurship. I have been leading design and developing highly collaborative and thoughtful teams working cross-functionally at Apple since 2016. I am constantly trying to move the needle on our work and how we make it — connecting research, culture, creativity, and technology to brand and business objectives. 

I also have in-depth technical skills in building, scaling, and refining digital products, complex problem-solving, and identifying growth opportunities. I bring strong cohesion between brand and product. With extensive craft in interactive web, product design, photo, 3D art direction, VFX, mixed reality, typography, and branding, I bring detail-orientated quality and a thoughtful strategic approach to everything I do.

My work has been recognized by the Cannes Lions, the Webby Awards, the Art Directors Club, the One Show, D&AD, the FWA, and Awwwards.

Beyond the work, I take pride in providing hands-on mentoring to spawn powerful talent to be the next world-class creatives. The strongest ideas are not always the loudest in the room.

Find me in all the usual places like LinkedIn, Are.na, and Working Not Working. I occasionally contribute to Monocle Radio and The Plant Magazine. Also, here's a playlist of really nice music.

For work opportunities and collaborative projects, please email.


Poppy, Jessica & Alex — Shelter In Place, San Francisco, April 2020.
Photo by Dom Taylor.



RECENT WORK
AWARDS

What I show on my website is limited due to various client NDA's and Apple disclosures. For more information please get in touch.