Chanintr
A refreshed identity for an esteemed furniture retailer — formerly known as Chanintr Living, the leading Thai high-end furniture and home-furnishings brand challenged me to reimagine their brand experience for their ever growing discerning customer.
Digital / E-commerce / Art Direction / Branding / Film
I worked with Winkreative to redesign the brand identity and editorially infused e-commerce website, built around the concept of living well. After spending time in Bangkok researching and speaking with customers, brand partners and press, it was clear that although Chanintr were revered in Thailand, they needed a clear voice and visual language in order to articulate the breadth of their story. Early workshops with the brands leadership helped develop a roadmap of where the ambitious brand wanted to be with its editorial desires.
The site includes a series of four short films that feature the beautifully designed homes of renowned Thai entrepreneurs and cultural figures, highlighting Chanintr’s impeccable attention to detail, depth of expertise and service. The films shown above where shot on location throughout Thailand and directed by Dael Poulter. The results lead to increase sales and enabled the brand to not only strengthen their position within the furniture industry, but to allow for potential future expansion into other areas of business.
NEXt CASE STUDY
